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Continuous Product Development Process
OBJECTIVE
Competition between
companies have passed through various phases where cost and quality
played a major role in providing competitive edge. The design,
development and introduction of new products to satisfy customers
play a critical role in the success or failure of companies. The
process of managing this crucial activity of recognizing the
customer needs and wants, conceptualizing them, materialising those
concepts into concrete designs of products and processes in a way
that they can economically and reliably be produced and introduced
to the market at the right time, is most critical activity of modern
industrial activity.
This course is designed
to introduce some key concepts and tools for improving customer
satisfaction through products or services development. The Kano
concept shows how to think about expected, one-dimensional, and
exciting quality. Quality function deployment (QFD) shows how to
prioritize customer demands and develop breakthroughs in products
and service. The voice of the customer and the voice of the engineer
is geared to integrating the wants of the customer with the existing
organization know-how. This helps organization develop products and
services that attract customers and grow market
share.
COURSE CONTENT
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1. Introduction |
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4. Process Control
Techniques
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Product
Life Cycle |
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Project
Management |
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Innovation vs
Continuous Improvement |
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Quality
Function Deployment |
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Invention vs
Innovation |
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FMEA |
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Drivers for New Product Introduction |
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Design for Assembly &
Manufacturing Analysis |
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Design
To Target Cost |
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2. Innovation Strategy
Analysis |
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Environment
Analysis |
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5.
Managing
Product Improvement |
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Forces Driving
Industry Competition |
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Measure
of Performance |
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S.W.O.T
Analysis
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Type
of measures
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ANSOFF
Matrix |
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6. Workshop |
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3.
Product
Improvement Process |
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Experience
interrelated dynamics of product |
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Product
Introduction |
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improvement
management |
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Customer Requirement
Capture |
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Have
a deeper appreciation of competitive |
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KANO’S Quality
Model |
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product improvement techniques |
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Concept
Generation |
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A fun and interesting
way to build
teamwork |
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Concept
Convergence |
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WHO SHOULD ATTEND
Managers, executives or officers and all others who are involved with
managing processes and is committed to continuous improvement in the
manufacturing workplace.
TO REGISTER
Complete
the registration form and return it with your cheque or banker’s draft in
favour of “Camp Systems Sdn Bhd” and crossed “A/C Payee Only”.
The course fee, which is inclusive of materials, lunch and 2 tea breaks
is RM 980.00 per participant. For HRDF, please apply under SBL scheme.
Please download the registration form and fax to 03-78611111 or
call 03-78736188.
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